Joust is an addictive and innovative social competition platform. Embedded into sites like ESPN's X Games, and offered via a standalone digital experience, Joust connects users with content and their friends through fun challenges, contests, polls, surveys, predictions and competitions about virtually anything.
For example, checkout the Winter X Games on-air video highlight reel. Very cool to hear athletes and ESPN personalities getting in to Joust.
We're proud and honored to have made an investment in Joust. A key aspect of our investment thesis is the Joust team, including revenue & market guru Amos Schwartzfarb (BlackLocus, Business.com, Yahoo!, etc.) and established entrepreneur Tim Gray (IdeaLab, WeddingChannel, etc.).
Amos, Tim and their organization are smart, experienced, and dialed-in. They think really big, plus they are pragmatic, understanding key levers to utilize at different growth stages. And they're good guys who are a ton of fun to work with to boot.
Further, based on growth trajectories that we've seen at companies like Pluck and CoveritLive, we're believers in the power of embedded, branded media experiences and the acceleration potential of social, especially in high-passion segments like sports.
While there are many ways for folks to challenge one another and/or participate more closely in events that they care about, we think that Joust has breakout potential. Thanks to Tim, Amos and the team for the opportunity to offer a small bit of capital and relational fuel to Joust!
Our blog covers topics that impact personal evolution, leadership development, well-being, and company growth.
Steve Semelsberger is the Founder of Alder Growth Partners.