Overview
Our clients are a variety of newly formed startups, emerging companies and global powerhouses operating in cities like Austin, New York, Denver, Dallas, Chicago, Tokyo, Toronto and San Francisco. They include media, services, software, manufacturing, and nonprofit organizations.
Generally, the CEO or her proxy (e.g. Executive Director) hires us. But we've done work for COOs, Presidents, Chief Growth Officers, Chief Human Resources Officers and other leaders—who often have us engage their teams (e.g. functional leads like VP, Sales). We're enormously appreciative of, and humbled by, the opportunity to serve our clients.
Generally, the CEO or her proxy (e.g. Executive Director) hires us. But we've done work for COOs, Presidents, Chief Growth Officers, Chief Human Resources Officers and other leaders—who often have us engage their teams (e.g. functional leads like VP, Sales). We're enormously appreciative of, and humbled by, the opportunity to serve our clients.
Select Client Projects
The Alder Growth Partners team is proud to have helped on initiatives that have included those below. Note that several client projects (as identified) have been done with and through industry leader SYPartners. Alder founder Steve Semelsberger is forever grateful for his time, and ongoing partnership, with SYP.
AARP
Assisted the internal innovation team at AARP on new business design, measurement, and development. Helped the CTO on a future technologies initiative (note: work performed through SYPartners).
Assisted the internal innovation team at AARP on new business design, measurement, and development. Helped the CTO on a future technologies initiative (note: work performed through SYPartners).
Convey
Seed capital investors in shipping logistics leader Convey.
Seed capital investors in shipping logistics leader Convey.
Experiment Engine
Via mentoring and advisory services, along with seed capital, we helped the cofounders of marketing optimization service Experiment Engine craft initial go-to-market strategies, build a direct SaaS sales team, and eventually complete a sale to Optimizely.
Via mentoring and advisory services, along with seed capital, we helped the cofounders of marketing optimization service Experiment Engine craft initial go-to-market strategies, build a direct SaaS sales team, and eventually complete a sale to Optimizely.
Facebook
Serving the HR and business operations teams at Facebook, helped clarify the strategy and communications for an employee performance and well-being program (note: work performed through SYPartners).
Serving the HR and business operations teams at Facebook, helped clarify the strategy and communications for an employee performance and well-being program (note: work performed through SYPartners).
Flite
Advising the CEO of San Francisco adtech innovator Flite ($30M+ raised from Sequoia, General Catalyst, Hummer Winblad and others), we assisted on naming, pricing, ownership, go-to-market, process, tracking, hiring and other strategic company items. Flite was ultimately sold to Snap.
Advising the CEO of San Francisco adtech innovator Flite ($30M+ raised from Sequoia, General Catalyst, Hummer Winblad and others), we assisted on naming, pricing, ownership, go-to-market, process, tracking, hiring and other strategic company items. Flite was ultimately sold to Snap.
FoundersCard
Working for the CEO of collective services and events leader FoundersCard, helped with team, market, programs and other initiatives.
Working for the CEO of collective services and events leader FoundersCard, helped with team, market, programs and other initiatives.
GoSpotCheck
Assisting the CEO and founding team, we helped on multiple projects, including reconstructing the company messaging and positioning for Denver-based field software pioneer GoSpotCheck.
Assisting the CEO and founding team, we helped on multiple projects, including reconstructing the company messaging and positioning for Denver-based field software pioneer GoSpotCheck.
Kellogg Company
Worked with Chief Growth Officer, Chief Scientist, Chief Information Officer, and other leaders at Kellogg on multiple projects, ranging from a digital transformation strategy to a corporate growth narrative (note: work performed through SYPartners).
Worked with Chief Growth Officer, Chief Scientist, Chief Information Officer, and other leaders at Kellogg on multiple projects, ranging from a digital transformation strategy to a corporate growth narrative (note: work performed through SYPartners).
Koupon Media
Consulting to the CEO of Dallas-headquartered mobile offers leader Koupon Media ($10M+ raised from investors like the Mercury Fund), we provided advisory services on market segmentation, positioning, pricing, market development and more.
Consulting to the CEO of Dallas-headquartered mobile offers leader Koupon Media ($10M+ raised from investors like the Mercury Fund), we provided advisory services on market segmentation, positioning, pricing, market development and more.
Linux Foundation
Working for the COO and Head of Training for open source innovator the Linux Foundation, we outsourced initial business development for the non-profit's new global training channel (reseller & delivery) partner program.
Working for the COO and Head of Training for open source innovator the Linux Foundation, we outsourced initial business development for the non-profit's new global training channel (reseller & delivery) partner program.
Nikon
Helped the Tokyo-based innovation leadership team at Nikon explore the dynamics of the US imaging market via assessments and introductions.
Helped the Tokyo-based innovation leadership team at Nikon explore the dynamics of the US imaging market via assessments and introductions.
On Being
Aided the CEO of public media leader On Being on team, purpose, vision, messaging, and digital strategy (note: work performed through SYPartners).
Aided the CEO of public media leader On Being on team, purpose, vision, messaging, and digital strategy (note: work performed through SYPartners).
OutboundEngine
Serving the CEO of the email & social marketing SaasS startup OutboundEngine ($30M+ raised from investors like Floodgate and Austin Ventures), we outsourced exploratory inorganic growth initiatives, eventually structuring and launching the first reseller agreement with a top global media company.
Serving the CEO of the email & social marketing SaasS startup OutboundEngine ($30M+ raised from investors like Floodgate and Austin Ventures), we outsourced exploratory inorganic growth initiatives, eventually structuring and launching the first reseller agreement with a top global media company.
Ricoh
On a project for the Chicago-based VP of Digital, we facilitated employee engagement, company culture and digital marketing tactics for $20B global electronics leader Ricoh.
On a project for the Chicago-based VP of Digital, we facilitated employee engagement, company culture and digital marketing tactics for $20B global electronics leader Ricoh.
Rumble
Working for the CEO of short-form digital video leader Rumble out of Toronto, we helped on company messaging and positioning, along with financial modeling, assisting on institutional capital raise initiatives.
Working for the CEO of short-form digital video leader Rumble out of Toronto, we helped on company messaging and positioning, along with financial modeling, assisting on institutional capital raise initiatives.
Spiceworks
Hired by the CEO, we led the creation and implementation of two new go-to-market programs for the IT community platform Spiceworks. We also provided initial corporate development strategic consulting (buy side), and eventual corporate development outsourcing, as the company surpassed $100M in venture capital raised.
Hired by the CEO, we led the creation and implementation of two new go-to-market programs for the IT community platform Spiceworks. We also provided initial corporate development strategic consulting (buy side), and eventual corporate development outsourcing, as the company surpassed $100M in venture capital raised.
Starcom MediaVest Group
Consulting to the President of Digital for Starcom MediaVest Group, a division of Publicis, we worked on pricing, branding, messaging, positioning, and partnering for a content advertising product delivered via a media model.
Consulting to the President of Digital for Starcom MediaVest Group, a division of Publicis, we worked on pricing, branding, messaging, positioning, and partnering for a content advertising product delivered via a media model.
SYPartners
Retained by the CEO to develop a branded product portfolio strategy and foster a new innovation platform in the leadership development and coaching space. Work for transformation leader SYPartners eventually led to founder Steve Semelsberger joining full-time.
Retained by the CEO to develop a branded product portfolio strategy and foster a new innovation platform in the leadership development and coaching space. Work for transformation leader SYPartners eventually led to founder Steve Semelsberger joining full-time.
Testlio
Deeply embedded into the mobile testing leader Testlio, we helped acclerate go-to-market strategy and seed capital fund raising, while also sourcing, advising and building out the first sales team (and investing ourselves).
Deeply embedded into the mobile testing leader Testlio, we helped acclerate go-to-market strategy and seed capital fund raising, while also sourcing, advising and building out the first sales team (and investing ourselves).
USA Today
Working for the head of innovation of Gannett, we provided advisory services on approaches to new product and business innovation (note: work performed through SYPartners).
Working for the head of innovation of Gannett, we provided advisory services on approaches to new product and business innovation (note: work performed through SYPartners).