Professional Interests
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Alder founder Steve Semelsberger tends to talk with a higher-than-normal degree of animation around subjects like:
Employee Engagement: defining values, articulating purpose, ensuring employee progress, building culture, providing recognition, fostering trust, etc. (primary sources of fuel = time as CEO of employee recognition company YouEarnedIt, consulting work with SY/Partners, and general management at Demand Media). Mobile, Social, Native: transformation of adtech, high-scale content marketing, mobile communications, integrated social, etc. (primary sources of fuel = consulting to Publicis/SMG, social product development (iChat, CoveritLive, Pluck), and Flite, OutboundEngine, Spiceworks & Koupon Media projects). Customer Experiences: omnichannel retail, transparency marketing, brand trust, customer engagement, etc. (primary sources of fuel = integration of social platform Pluck into leading publisher, brand and retailer experiences (NFL, NPR, USA Today, Kraft, Nestle, Whole Foods, Target, etc.)). Corporate Development: intelligent (and often small) strategic acquisitions, sell-side processes, capital courtship, investment structure, etc. (primary source of fuel = sale to, and time with, private equity roll-up play Demand Media <$350M raised, 30+ acquisitions> coupled with advisory work to several buy-side and sell-side clients)). Market Optimization: segmentation, pricing, sales modeling, channel prioritization, persona articulation, etc. (primary source of fuel = mentorship at Motive under now Floodgate founder, and "thunder lizard" supporter, Mike Maples). International Expansion: timing, approach, prioritization, structure, hiring, market development, etc. (primary sources of fuel = MBA work at IESE in Barcelona; living in London for Motive during rapid UK and European growth; setting up and building Pluck and CoveritLive in London). |
